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Alibaba’s UCWeb introduces We-Media Reward Plan 2.0 in India For Writers

UCWeb introduces We-Media Reward Plan 2.0 with Rs 50,000 Minimum Earning Opportunity

After getting 80 Million Monthly Active users in India, UCWeb part of Alibaba's Group Introduces a new rewards plan for writers and bloggers in India "We-Media Reward Plan 2.0" with an initial investment of 50 Million INR. UCWeb, the internet major has said it will going to invest approx 2 Billion INR over next 2 year for driving content distribution in India.
UC Web introduces a new way of earning in the country via UC News Platform for writers and bloggers in the country. Here People get an opportunity to create, write & share their articles, thoughts, and news with the UC News readers around the country,

The company said that it is adding more short video-related content by upgrading its content and services portfolio. Short Videos are fast becoming the most popular form of content consumed in China today and UCWeb watching the huge possibilities for this concept in India as well. According to the company’s latest Content Consumption Trends Report, video content has risen 30% in the last quarter alone. It also said, work to setup the dedicated team to handle short video section is already in process also company hunting for relevant partners to support this for UC News India.

Through We-Media Reward Plan 2.0 , UCWeb opens the new sky for talented writers to earn via upgraded AD revenue sharing model, it will also hire 1000 writer from India & Indonesia who will be able to earn at least 50,000 per month from UC News Platform. The Program saw an increase of 200% and 350% (MoM) in its page views of English and Hindi We-Media content respectively in the past quarter.

UC News is a big-data powered content distributor, Offering a single platform for trending and curated news content across all major categories that Indian people like to read and view such as news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. UCWeb’s strength in technology is helping UC News process millions of data request and content of massive origins everyday with the help of its 3 big data clusters set-up in India. The cluster combines over 5000 machines handling millions of data-request with a response time of less than 10 milliseconds for each, thereby boosting the content generation and distribution on UC News to meet the demands of 80 Million MAUs.

Mr Xiaopeng addressing the Media

Announcing the initiative on his visit to India, He Xiaopeng, Co-Founder UCWeb and President, Alibaba Mobile Business Group said, “Dominance of mobile and digital proliferation is leading to an increased adoption of mobile internet and is making India ‘Digitally Ready’. UCWeb is realising its vision of “Serve half the population of the planet”, and we are moving forward to the era of “GUF” (Google, UCWeband Facebook). The investment falls under Alibaba Digital Media and Entertainment Group’s targeted investment of $7.2 billion in content over the next three years.”

He Further Added,  “Content consumption on mobile is rapidly rising while the We-Media ecosystem is still at a nascent stage. According to our data, there are at least 400,000 self-publishers in India already with a huge scope to grow the market, especially in the niche categories. UC Browser was launched with an aim to solve browsing-related problems while UC News and We-Media program aim to meet the increasing demand of varied content by users and build a well-established ecosystem. With our strengths in technology like Big Data AI and vast experience in markets like China, UCWeb will augment its focus on digital content aggregation and distribution in the world’s second largest internet market, India. We aim for UC We- Media to open a gateway to more opportunities in India’s content industry and emerge as the No. 1 content generation and service platform in 2017.” 

Flashing light on the UC News Popularity, Kenny Ye, GM-Overseas Business, Alibaba Mobile Business Group, said, “The latest data on UC News shows that we generated over 3,100 million page views in January, 2017 alone, which translates to 100 million page views daily. Moreover, we are experiencing a fast rise in the average time spent on UC News. As of this quarter, an average user spends over 23 minutes on UC News. Our strong user base number indicates the success of our strategy of moving ‘From Tool to Content’. We had said that content is booming and 80 Million MAUs of UC News is a clear reflection of that. Users are embracing diverse -digital content and their appetite for such content is being met by UC News

Late last year, Alibaba Holdings announced its new digital media arm, Alibaba Digital Media and Entertainment, in a major reorganization of the company’s entertainment assets.

The transformation marked a total consolidation of Alibaba’s media businesses, including video website YoukuTudou, UCWeb and Alibaba Pictures Group as well as the company’s sports, games, literature, music, and the digital entertainment divisions.

UCWeb’s content distribution platform UC News, launched in June 2016, in such a short span UC News gets huge popularity in India.More than 80 Million Active Users (as of February 2017) making it a fastest growing app in India
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